Social technologies like Facebook, Twitter and web meeting are
considered new innovations that help people, companies and government agencies
findings their ways into creating a more collaborative and communication in a
large scale. Social media can be used for customer services, promotions,
advertising and for performing effective communication in large organisations. The most significant ways these technologies
can be cooperative in large scales are building a cooperative culture and
learning experiences. Creating these technologies will be more helpful to bring
staff together to share experiences and to create cooperative culture.
USTRANSCOM, for example, created a “command and control” procedure and
introduced many innovative social technologies such as Facebook and Twitter
that directly helped staff and employees to perform management process without
having messages filtered. Large organisations are recently performed effective
ways to deliver innovative communication and learning experiences though
videocasts, live web meeting and collaboration
platforms like You Tube which enables staff and employees to create and discuss
work-related issues.
Companies and large organisations are used social media tools to
participate in online discussions. Yammer, for example, performs an effective
social network that enables staff and team members to communicate in a large
scale. The majority of co-workers in large companies are receiving benefits
from incorporating innovative social media in order to discuss work-related
issues and share knowledge not only within the same organisation, but also with
other organisations. With these innovative social technologies, head managers
in large organisations have timely information about employees’ achievement and
performance.
Despite these advantages, large
organisation may face challenges integrated social media into their systems.
There is a lot to do of implementing social media in companies and large
organisations. Organisations need to set procedures and goals for social media
to be effective in a long run. The biggest challenges may include optimizing
social technologies platforms like LinkedIn, selecting for good quality social
media training, coming up with magnificent ideas about social media marketing,
engaging staff, employees and customers on Twitter or Facebook, making money from these innovative
social media marketing and managing time and productivity. Now, we need to
share this and ask “what is the biggest challenges your/our companies’ face
of having social media marketing”.
References
No comments:
Post a Comment