WEEK 5: Social Media Crisis-Legal Risks in Domino’s Pizza

There are many companies and services around the world that experienced social media crisis and risk attack over years. Some of them can deals with these crises, and others find difficult to overcome their crisis management plan. Domino’s Pizza is one of the leading companies that overcome the failure and social media crisis plan the last three years ago. It uses effective strategies and learning tools to deal with the challenges dealing with crisis communication plan.

Let’s have a look at the strategies and mistakes the company did, and take a chance to learn from this case study for others to benefit from!          

Risk to the organisation

Domino’s Pizza has experienced a viral attack in 2009 when Conover N.C. franchise uploaded a viral video showing disgust sample of sandwiches before it instantly went to Domino’s Pizza, which creates social media crisis.

Confidential information

Domino’s Pizza is made a big fault of not saving communication strategies on their social media platforms before social media crisis.

Technology risks

Domino’s Pizza did additional mistakes of being not notified about social media crisis presence. It leads to more problematic aspects like attacking by horrified customers who accused the company of ignoring the problem. Domino’s has immediately overcome the problem by notifying their loyal fans about the crisis.

Solutions and overcome the crisis

Once Domino’s has understood the main problem, they set up a Twitter account explaining to the customers that this was an isolated problems, and they will resolve this mistake in the short-term. Once they set up a Twitter account, they encourage their followers to release this official statement and spread it everywhere.

Taking actions

The official statement is comprised of significant control options which maintain the company security and help to get connect with customers. The official statement which release through a Twitter account contains the following information: showing true sincerity the brand and the problem; presenting the action to avoid horrific situation in the future might be happened; optimization the official statement to be alongside the offending video, responding to the social media crisis on the same channel it release from, and explaining the strategies that help to avoid the problem. What is the great effort Domino’s Pizza has to avoid the crisis!          

References

http://www.melissaagnescrisismanagement.com/social-media-crisis-case-studies/

http://www.melissaagnescrisismanagement.com/dominos-pizza-a-look-at-the-timelessness-of-a-social-media-crisis-plan/

http://www.melissaagnescrisismanagement.com/todays-challenge-use-spring-as-inspiration-to-build-your-network/

WEEK 4: Using Innovative Social Technologies for Interactive Marketing Communication

Social technologies like Facebook, Twitter and web meeting are considered new innovations that help people, companies and government agencies findings their ways into creating a more collaborative and communication in a large scale. Social media can be used for customer services, promotions, advertising and for performing effective communication in large organisations.  The most significant ways these technologies can be cooperative in large scales are building a cooperative culture and learning experiences. Creating these technologies will be more helpful to bring staff together to share experiences and to create cooperative culture. USTRANSCOM, for example, created a “command and control” procedure and introduced many innovative social technologies such as Facebook and Twitter that directly helped staff and employees to perform management process without having messages filtered. Large organisations are recently performed effective ways to deliver innovative communication and learning experiences though videocasts, live web meeting and collaboration platforms like You Tube which enables staff and employees to create and discuss work-related issues.

Companies and large organisations are used social media tools to participate in online discussions. Yammer, for example, performs an effective social network that enables staff and team members to communicate in a large scale. The majority of co-workers in large companies are receiving benefits from incorporating innovative social media in order to discuss work-related issues and share knowledge not only within the same organisation, but also with other organisations. With these innovative social technologies, head managers in large organisations have timely information about employees’ achievement and performance.      

Despite these advantages, large organisation may face challenges integrated social media into their systems. There is a lot to do of implementing social media in companies and large organisations. Organisations need to set procedures and goals for social media to be effective in a long run. The biggest challenges may include optimizing social technologies platforms like LinkedIn, selecting for good quality social media training, coming up with magnificent ideas about social media marketing, engaging staff, employees and customers on Twitter or Facebook, making money from these innovative social media marketing and managing time and productivity. Now, we need to share this and ask “what is the biggest challenges your/our companies’ face of having social media marketing”. 

     

                       http://www.youtube.com/watch?v=DiejcJtgREA

References

http://www.accenture.com/us-en/outlook/Pages/outlook-online-2012-social-media-technologies-accelerate-large-scale-change.aspx.

http://www.jeffbullas.com/2010/05/30/15-social-media-marketing-frustrations-and-challenges-what-are-yours/

Hello people,

Today I am going to make it very easy to explain so here we go.

I trust your week has been going on smoothly University work and all. Well if not at least today is a day off. I myself will be going with some friends in the spirit of the Ekka celebration. Well, I will be choosing the first option of this week because I still consider myself a beginner in the blogging world.

Let's go there

Friendship:

 With the advent of social media like Facebook,Twitter and the likes, it has made it possible to connect with old friends and people that I had lost connect with.The gravity is so huge because this platform brings back and maintains friendship spanned across countries and continents.

IM/analytics

Just as expalined in friendship above,social media tools like MSN messenger and Yahoo messenger also aid in keeping and maintain relationships with my friends. Furthermore ,incorporating this chat feature in blogs will help improve real time communication with bloggers and users.

Another feature that can enhance the blogging experience is real time traffic overseeing. Tools like Google analytics will help in determining the demographics of who has visited the blogs. This Information will give a blogger the necessary Information on the age braket of the readers and other demographic details.

Furthermore, Web2.0 adds credibility to a business through advertisement and online publicity. It creates an avenue for customers feedback though sites like Facebook,Twitter. Having a fan base on these sites will crave the niche for customers base marketing strategy and planning.

What is the Blog and its advantage????

Hi all,
        
        My name is Sultan and I am doing IT23 and I hope you will enjoy reading my Blog. This is my first Blog and I will be posting my Blogs weekly so I could get engaged with other student by answering their question or writing a comment. Also it will be appreciated if you write a comments or questions in order to enhance our knowledge and awareness.

      
 It will be a fantastic opportunity to learn a wild rage of tasks and get feedback from others. Through this Blog I am going to talk about how this tool could improve the way we communicate with others effectively. What do you think is Important to make the Blog easy, successful, readable to others???To me, I Think the main important factor is the way how we design and choose the right template; colures must be cool on the eyes, not bright. So people will not get affected by the screen reflection. Another thing, is the content of the message must be relevant to a specific title

     
 Blogging is a useful tool to present our experience and expertise and share the ideas with others in the real life. To be efficient you have to have the ability to discuss Information effectively with people. Blogging it’s our way to implement our knowledge by using the power of technology. To conclude, the technology has a huge impact on our business and connectionless.

 

              


                          Please feel free to follow me or make a comment, Thank you very much