Week 8 - IBM: An Alternative gate in Social Technologies

It started to be one of the powerful innovations that create a highly flexible communication in business and industry sectors. IBM, a new social networking technology replaces emails and phone calls as the primary communication. Any business and company isn't just only way to deal with social media such as Facebook and Twitter to communication with people and incorporate in social business. IBM is a new approach can drive real business value, and helps people to remove challenges dealing with communication issues within every business and company. Recently, social business is largely depending on IBM to involve staff, employees and customers in productive and efficient ways. IBM provides full range of IBM systems software to ensure companies can promote their application more effectively in long terms. These include optimizing for compute service workloads, enhancing compliance and fostering response to workload demands. The new release of IBM systems software enables staff and employees to analyse big database from inside and outside companies, including video and social media. With today's news, IBM is creating new ways to enable market force, new ways to solve solutions, new ways to promote communication, new ways to establish trust between staff, employees and customers in a large scale. 

 Organisations and companies are also relying on web 2.0 business as an approach to create a community value and increase knowledge in large scale. IBM is quite concern of web 2.0 technologies in order to speed communication and improve competitiveness between employees and staff within every organisation. Web 2.0 strategy can determine organisation trends with strong momentum. IBM believes to involve web 2.0 technologies in every organisation in order to fulfil three significant strategies: community value, enabling technology and economic impact. Companies can take advantages of incorporating web 2.0 technologies to stabilise or increase revenue, and also can cost-effectively sell any kind of products to customers. Companies can improve customer relationship management with more informed decision for help creating good quality services. By using web 2.0 technologies, companies can also improve infrastructure investment, reduce information overload and foster community based innovation.

Ultimately, IBM is a great innovation and should be incorporated in every workplace. Let’s see this amazing YouTube report about IBM social business.

       

http://www.youtube.com/watch?v=eiuiCk5oqdM

References

http://www.ibm.com/smarterplanet/au/en/communication_technology/ideas/

http://www.ibm.com/smarterplanet/au/en/socialbusiness/overview/

ftp://public.dhe.ibm.com/pub/lotusweb/web20/10709800_Web_2.0_brochure.pdf

http://www-03.ibm.com/systems/power/advantages/

http://www-03.ibm.com/press/us/en/pressrelease/40216.wss

Blog 7: Social Media in Hospitals- Opportunities to Enhance Multidisciplinary Communication

Blog 7: Social Media in Hospitals- Opportunities to Enhance Multidisciplinary Communication

Hospitals use range of social media networks which aim to gather feedback from patients and families and improve health care. Now that every department in hospital become more involved using these networks to enhance satisfaction. It seems that hospitals promote communities awareness and build relationships with followers and patients by connecting with social channels. Facebook, Twitter, YouTube and other social media networks are currently served significant roles in hospitals like appointment scheduling, data input and recruiting services. With social media, it is now much easier for hospitals to provide high quality services to improve family satisfaction, electronic questionnaires and surveys and health care. Many users of Facebook, for example, recruit parents and families in digital hospital network. However, parents should be aware of posting medical information in the Facebook page as it may be captured by other users. Hospitals can deal with these issues by providing privacy concerns for parents/families sign in hospital system. 

So with these networks, hospitals can use online resources where families can connect and promote health care and medical information. In fact, doctors in hospitals where using social media are satisfied with sharing several updates with patients through a first-hand message. iPhone app is also playing a main role in sharing resources in emergency service. The app can provide an opportunity to create a story and share it on YouTube and Facebook. Using Yammer in hospital is also served as a blogging site to share internal messages between project managers and physicians in order to effectively communicate in every department. Sharing patients experience in YouTube, for example, can successfully lead to provide information for other patients have similar health problems. Doctors and physicians can now easily uploaded video of the surgery using YouTube or Twitter in order to share ideas and experiences with patients/families and followers. Doctors are also using social media platforms such as Facebook and Twitter to reduce workload on phone, so that to faster the process of providing high quality of medical care. 

Ultimately, this is an interesting blog to share with, and think that hospitals have taken positive step of using these social media platforms to perform services for the next generation. Now, let’s have a look in this YouTube report, it is quite interesting    

https://www.youtube.com/watch?v=5e8Aw8yePP4

References

http://online.wsj.com/article/SB10001424127887324108204579022843109511438.html

http://www.medicalbillingandcoding.org/blog/20-hospitals-with-inspiring-social-media-strategies/

http://www.healthcaresuccess.com/blog/internet-marketing-advertising/fab-the-features-advantages-and-benefits-of-social-media-in-healthcare.html

WEEK 5: Social Media Crisis-Legal Risks in Domino’s Pizza

There are many companies and services around the world that experienced social media crisis and risk attack over years. Some of them can deals with these crises, and others find difficult to overcome their crisis management plan. Domino’s Pizza is one of the leading companies that overcome the failure and social media crisis plan the last three years ago. It uses effective strategies and learning tools to deal with the challenges dealing with crisis communication plan.

Let’s have a look at the strategies and mistakes the company did, and take a chance to learn from this case study for others to benefit from!          

Risk to the organisation

Domino’s Pizza has experienced a viral attack in 2009 when Conover N.C. franchise uploaded a viral video showing disgust sample of sandwiches before it instantly went to Domino’s Pizza, which creates social media crisis.

Confidential information

Domino’s Pizza is made a big fault of not saving communication strategies on their social media platforms before social media crisis.

Technology risks

Domino’s Pizza did additional mistakes of being not notified about social media crisis presence. It leads to more problematic aspects like attacking by horrified customers who accused the company of ignoring the problem. Domino’s has immediately overcome the problem by notifying their loyal fans about the crisis.

Solutions and overcome the crisis

Once Domino’s has understood the main problem, they set up a Twitter account explaining to the customers that this was an isolated problems, and they will resolve this mistake in the short-term. Once they set up a Twitter account, they encourage their followers to release this official statement and spread it everywhere.

Taking actions

The official statement is comprised of significant control options which maintain the company security and help to get connect with customers. The official statement which release through a Twitter account contains the following information: showing true sincerity the brand and the problem; presenting the action to avoid horrific situation in the future might be happened; optimization the official statement to be alongside the offending video, responding to the social media crisis on the same channel it release from, and explaining the strategies that help to avoid the problem. What is the great effort Domino’s Pizza has to avoid the crisis!          

References

http://www.melissaagnescrisismanagement.com/social-media-crisis-case-studies/

http://www.melissaagnescrisismanagement.com/dominos-pizza-a-look-at-the-timelessness-of-a-social-media-crisis-plan/

http://www.melissaagnescrisismanagement.com/todays-challenge-use-spring-as-inspiration-to-build-your-network/

WEEK 4: Using Innovative Social Technologies for Interactive Marketing Communication

Social technologies like Facebook, Twitter and web meeting are considered new innovations that help people, companies and government agencies findings their ways into creating a more collaborative and communication in a large scale. Social media can be used for customer services, promotions, advertising and for performing effective communication in large organisations.  The most significant ways these technologies can be cooperative in large scales are building a cooperative culture and learning experiences. Creating these technologies will be more helpful to bring staff together to share experiences and to create cooperative culture. USTRANSCOM, for example, created a “command and control” procedure and introduced many innovative social technologies such as Facebook and Twitter that directly helped staff and employees to perform management process without having messages filtered. Large organisations are recently performed effective ways to deliver innovative communication and learning experiences though videocasts, live web meeting and collaboration platforms like You Tube which enables staff and employees to create and discuss work-related issues.

Companies and large organisations are used social media tools to participate in online discussions. Yammer, for example, performs an effective social network that enables staff and team members to communicate in a large scale. The majority of co-workers in large companies are receiving benefits from incorporating innovative social media in order to discuss work-related issues and share knowledge not only within the same organisation, but also with other organisations. With these innovative social technologies, head managers in large organisations have timely information about employees’ achievement and performance.      

Despite these advantages, large organisation may face challenges integrated social media into their systems. There is a lot to do of implementing social media in companies and large organisations. Organisations need to set procedures and goals for social media to be effective in a long run. The biggest challenges may include optimizing social technologies platforms like LinkedIn, selecting for good quality social media training, coming up with magnificent ideas about social media marketing, engaging staff, employees and customers on Twitter or Facebook, making money from these innovative social media marketing and managing time and productivity. Now, we need to share this and ask “what is the biggest challenges your/our companies’ face of having social media marketing”. 

     

                       http://www.youtube.com/watch?v=DiejcJtgREA

References

http://www.accenture.com/us-en/outlook/Pages/outlook-online-2012-social-media-technologies-accelerate-large-scale-change.aspx.

http://www.jeffbullas.com/2010/05/30/15-social-media-marketing-frustrations-and-challenges-what-are-yours/