Blog 7: Social Media in Hospitals- Opportunities to Enhance Multidisciplinary Communication

Blog 7: Social Media in Hospitals- Opportunities to Enhance Multidisciplinary Communication

Hospitals use range of social media networks which aim to gather feedback from patients and families and improve health care. Now that every department in hospital become more involved using these networks to enhance satisfaction. It seems that hospitals promote communities awareness and build relationships with followers and patients by connecting with social channels. Facebook, Twitter, YouTube and other social media networks are currently served significant roles in hospitals like appointment scheduling, data input and recruiting services. With social media, it is now much easier for hospitals to provide high quality services to improve family satisfaction, electronic questionnaires and surveys and health care. Many users of Facebook, for example, recruit parents and families in digital hospital network. However, parents should be aware of posting medical information in the Facebook page as it may be captured by other users. Hospitals can deal with these issues by providing privacy concerns for parents/families sign in hospital system. 

So with these networks, hospitals can use online resources where families can connect and promote health care and medical information. In fact, doctors in hospitals where using social media are satisfied with sharing several updates with patients through a first-hand message. iPhone app is also playing a main role in sharing resources in emergency service. The app can provide an opportunity to create a story and share it on YouTube and Facebook. Using Yammer in hospital is also served as a blogging site to share internal messages between project managers and physicians in order to effectively communicate in every department. Sharing patients experience in YouTube, for example, can successfully lead to provide information for other patients have similar health problems. Doctors and physicians can now easily uploaded video of the surgery using YouTube or Twitter in order to share ideas and experiences with patients/families and followers. Doctors are also using social media platforms such as Facebook and Twitter to reduce workload on phone, so that to faster the process of providing high quality of medical care. 

Ultimately, this is an interesting blog to share with, and think that hospitals have taken positive step of using these social media platforms to perform services for the next generation. Now, let’s have a look in this YouTube report, it is quite interesting    

https://www.youtube.com/watch?v=5e8Aw8yePP4

References

http://online.wsj.com/article/SB10001424127887324108204579022843109511438.html

http://www.medicalbillingandcoding.org/blog/20-hospitals-with-inspiring-social-media-strategies/

http://www.healthcaresuccess.com/blog/internet-marketing-advertising/fab-the-features-advantages-and-benefits-of-social-media-in-healthcare.html