Week 9 -The Effect of Social Media Monitoring Tools in banking sectors ..

There has been concerned of using social media monitoring tools in financial institutions such as bank to regulate reputation risks associated with financial services and overall management and social web. Banks are willing to use social media tools such as Facebook, Twitter and Google+ to have an effective communication with customers, and also to manage social network data. By using social media monitoring tools, banks can activate sales and marketing services, for example, bank teams can create, edit and post detailed information about financial services. With the help of monitoring network tools, Commonwealth Bank of Australia (CBA) and National Australia Bank (NAB), for example, have succussed to make nearly $1 million in revenue by engaging customers on Facebook and Twitter intercepts, rather than using purely branches.

Using of social media monitoring tools in banking sectors could be seriously help in increasing web visits, getting feedback from customers, measuring ROI, monitoring brand identity and making network friends. One of the most important aspects in banking sectors is “Conversation Suite” by MasterCard. This service helps to regulate the feedback from social conversations and build an effective communication with customers. Using “Conversation Suite” by MasterCard has now many social media connections, which lead to foster customer satisfaction and impact communications. Social media monitoring tools of the posts of customers can also lead to understanding of new demand and preferences in the banking sectors, so that it tracks many bank competitors to provide high quality in order to meet customers need.   

Social media monitoring tools can support the strategic plans of the bank, and it must be effectively measured in order to improve engagement and reach bank goals and objectives. On the other hand, there are challenges of social media monitoring. Connecting with traditional channels is one of the challenges. Banks in general has a major problem in credibility and financial crisis. Banks need, therefore, to get involved in powerful social media in order to get trust of followers and customers and fulfil their needs. Ultimately, this topic is quite interesting to many people who deal with banks, and want to know how effectively social media monitoring tools can improve customers services and overall organisational vision and mission. Let’s enjoy the link below.

http://www.youtube.com/watch?v=CnzFgf7tRmg

References

http://www.finextra.com/News/FullStory.aspx?newsitemid=25008

http://www.safesystems.com/blog/2013/06/3-free-tools-to-help-monitor-social-media-activity/

http://www.monitoring-social-media.com/social-media-monitoring-for-financial-services

http://www.australianbankingfinance.com/banking/kaching--cba-reaps--1m-from-social-media/

http://www.informationweek.in/informationweek/perspective/271898/banks-embrace-social-media

Week 8 - IBM: An Alternative gate in Social Technologies

It started to be one of the powerful innovations that create a highly flexible communication in business and industry sectors. IBM, a new social networking technology replaces emails and phone calls as the primary communication. Any business and company isn't just only way to deal with social media such as Facebook and Twitter to communication with people and incorporate in social business. IBM is a new approach can drive real business value, and helps people to remove challenges dealing with communication issues within every business and company. Recently, social business is largely depending on IBM to involve staff, employees and customers in productive and efficient ways. IBM provides full range of IBM systems software to ensure companies can promote their application more effectively in long terms. These include optimizing for compute service workloads, enhancing compliance and fostering response to workload demands. The new release of IBM systems software enables staff and employees to analyse big database from inside and outside companies, including video and social media. With today's news, IBM is creating new ways to enable market force, new ways to solve solutions, new ways to promote communication, new ways to establish trust between staff, employees and customers in a large scale. 

 Organisations and companies are also relying on web 2.0 business as an approach to create a community value and increase knowledge in large scale. IBM is quite concern of web 2.0 technologies in order to speed communication and improve competitiveness between employees and staff within every organisation. Web 2.0 strategy can determine organisation trends with strong momentum. IBM believes to involve web 2.0 technologies in every organisation in order to fulfil three significant strategies: community value, enabling technology and economic impact. Companies can take advantages of incorporating web 2.0 technologies to stabilise or increase revenue, and also can cost-effectively sell any kind of products to customers. Companies can improve customer relationship management with more informed decision for help creating good quality services. By using web 2.0 technologies, companies can also improve infrastructure investment, reduce information overload and foster community based innovation.

Ultimately, IBM is a great innovation and should be incorporated in every workplace. Let’s see this amazing YouTube report about IBM social business.

       

http://www.youtube.com/watch?v=eiuiCk5oqdM

References

http://www.ibm.com/smarterplanet/au/en/communication_technology/ideas/

http://www.ibm.com/smarterplanet/au/en/socialbusiness/overview/

ftp://public.dhe.ibm.com/pub/lotusweb/web20/10709800_Web_2.0_brochure.pdf

http://www-03.ibm.com/systems/power/advantages/

http://www-03.ibm.com/press/us/en/pressrelease/40216.wss

Blog 7: Social Media in Hospitals- Opportunities to Enhance Multidisciplinary Communication

Blog 7: Social Media in Hospitals- Opportunities to Enhance Multidisciplinary Communication

Hospitals use range of social media networks which aim to gather feedback from patients and families and improve health care. Now that every department in hospital become more involved using these networks to enhance satisfaction. It seems that hospitals promote communities awareness and build relationships with followers and patients by connecting with social channels. Facebook, Twitter, YouTube and other social media networks are currently served significant roles in hospitals like appointment scheduling, data input and recruiting services. With social media, it is now much easier for hospitals to provide high quality services to improve family satisfaction, electronic questionnaires and surveys and health care. Many users of Facebook, for example, recruit parents and families in digital hospital network. However, parents should be aware of posting medical information in the Facebook page as it may be captured by other users. Hospitals can deal with these issues by providing privacy concerns for parents/families sign in hospital system. 

So with these networks, hospitals can use online resources where families can connect and promote health care and medical information. In fact, doctors in hospitals where using social media are satisfied with sharing several updates with patients through a first-hand message. iPhone app is also playing a main role in sharing resources in emergency service. The app can provide an opportunity to create a story and share it on YouTube and Facebook. Using Yammer in hospital is also served as a blogging site to share internal messages between project managers and physicians in order to effectively communicate in every department. Sharing patients experience in YouTube, for example, can successfully lead to provide information for other patients have similar health problems. Doctors and physicians can now easily uploaded video of the surgery using YouTube or Twitter in order to share ideas and experiences with patients/families and followers. Doctors are also using social media platforms such as Facebook and Twitter to reduce workload on phone, so that to faster the process of providing high quality of medical care. 

Ultimately, this is an interesting blog to share with, and think that hospitals have taken positive step of using these social media platforms to perform services for the next generation. Now, let’s have a look in this YouTube report, it is quite interesting    

https://www.youtube.com/watch?v=5e8Aw8yePP4

References

http://online.wsj.com/article/SB10001424127887324108204579022843109511438.html

http://www.medicalbillingandcoding.org/blog/20-hospitals-with-inspiring-social-media-strategies/

http://www.healthcaresuccess.com/blog/internet-marketing-advertising/fab-the-features-advantages-and-benefits-of-social-media-in-healthcare.html